“Put a halo of mistletoe over the city of Portsmouth;
ou’re about to kiss the holiday shopping blues goodbye.
Pure New England charm weaves its way through this city on the harbor,
where tradition and history are treasured and gift-giving is as sacred as a song.”
NH Magazine

From the Kittery Premium Outlets just across the river in Maine to the NH TAX FREE shopping at your favorite brand stores at the Mall at Fox Run, to the carefully curated items in the independent downtown Portsmouth shops, the Seacoast has everything you need to fulfill your Holiday Gift Wish Lists.  

Many shops stay open until at least 8:00 p.m., Thursday through Saturday evenings right up until Christmas Eve, and offer special Holiday events and sales.

Local Holiday Specials 

Club Boutique

Plaid Friday-
Holiday dress specials for the HOLIDAYS. Select dresses will range between $69 – $99 – just in time for the HOLIDAYS!

Gus & Ruby Letter Press

Black Friday –
10% Off your entire in-store purchase.* Open from 9:00 AM -8:00 PM: coffee and treats for the early birds! With your in-store purchase, you will have the chance to win one of 15 filled-to-the-brim goodie boxes full of $150+ worth of incredible product!

Cyber Monday-
15% off your entire purchase and $6 flat-rate shipping! Orders over $65 ship free! Use code: getjolly. No minimum. Online only.


Now through December- Winner picked December 22nd
Buy two slices of fudge, get one free. Buy three slices of fudge, get two free. Enter in a free raffle for a 22lb chocolate Santa or guess the correct number of chocolates in the jar (or have the closest guess) and win the jar of chocolates!

Lit Boutique:

Black Friday SALE-
From 9:00 AM to 11:00 AM 40% off EVERYTHING, From 11:00 AM to 1:00 PM- 30% off EVERYTHING, and from 1:00 PM to 7:00 PM 20% off EVERYTHING.

Shopkeepers for Hunger-Free Holidays Promotion-
From Nov 25 – Nov 30  take an extra 10% off when you give $13 donations. From Dec 1 to Dec 31 give $12 and get $20 LIT Bucks to be spent in January! Rules and restrictions apply.

Portsmouth Spa

Black Friday Specials-
Buy $200 gift card get $100 gift card free!


Downtown Portsmouth shopkeepers are asking for your help to
ensure no child goes hungry over the Holidays.

Many local children, without the meals served during the school day, will go hungry over the  Holidays when school is not in session.  Help us help them, and let no child be hungry this Holiday season.

From Plaid Friday on November 25th through Christmas Eve, the shops listed below will  have donation boxes in their shops to benefit the Seacoast Family Food Pantry.  Shopkeepers will boost your generosity with donations of their own.

While you are enjoying your shopping experience in Portsmouth, please visit the restaurants below and thank them for sponsoring the shopkeepers’ efforts.  Shop local to benefit local children!  

Stop in one of the following stores to support SHOPKEEPERS for HUNGER-FREE HOLIDAY